1) The glow isn't a must-have item; it's a "wouldn't it be nice" item. It can also be added later - for example, cold cathodes aren't part of this budget.

2) That said, a case w/ window isn't much more expensive than one without, and LED fans aren't much more expensive than plain fans. Sure, we can beige-box it if there's no othere way, but it shouldn't be a major drain on the budget.

3) Why? The same reason that we do anything - because we can, and because we enjoy doing it.